Budweiser Super Bowl commercial with Lab puppy

Here’s a peek at one of the Super Bowl commercials we’ll be seeing this weekend. I’m interested in hearing your take on it.

I think it’s a well-done ad by Budweiser, as always. The cute animal story will appeal to a lot of people’s emotions (including mine). Plus we have a cute guy and a pretty girl.

Only thing is, this “adoption center” in the ad looks more like a woman selling purebred Lab puppies on her farm. I’m not against responsible dog breeding, but Budweiser missed a great opportunity to truly promote dog adoption. Instead, it seems like it used the “puppy adoption” sign so no one could accuse them of promoting breeding.

Or, maybe Budweiser purposely used the purebred Lab puppies to start a controversy.

Personally, I like the commercial and I think it will get a good response.

What do you think?

*Update: Check out the preview of the new Budweiser ad Lost Dog and let me know what you think.

Have you seen anyone’s reaction to the commercial yet? How did he or she respond?

(click here for the video)

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13 Readers Commented

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  1. Edith on January 30, 2014

    I’m a sucker for Budweiser commercials ever since I saw the one they aired only once after 9/11, so I am good with this one, too. So beautifully done, as always. http://www.youtube.com/watch?v=Px5YcOeQB4I

    • Lindsay Stordahl Author on January 30, 2014

      I’m a sucker for all their commercials. Well done in my opinion too.

  2. DogTrainingSecrets on January 30, 2014

    These heart warming commercials are really cool 🙂 Even if they promote Alcohol.

  3. Natalie on January 30, 2014

    I really hope they did use shelter puppies.

  4. Cathy on January 30, 2014

    Ha, I heard about this one, but hadn’t seen it.

    Initial reaction: Aaawwwwwwwwwwwwwwwwwww 🙂

    Additional reaction: If you “adopt” a purebred puppy then you can claim you rescued a dog. /sarcasm

    People need to seriously grow up and take responsibility for their actions and stop worrying about what everyone else thinks is “cool”. If you want to go buy a dog, fine, go buy a dog. If you want to get a shelter dog, fine, get a shelter dog. But don’t say you’re rescuing a dog if it’s purebred and you just handed money over the breeder.

  5. Dawn on January 30, 2014

    I noticed this too! I almost didn’t share the video on my page because it looked more like she was a farm breeder than an adoption facility. However, I just LOVE that video. I get teary-eyed every time I see it.

  6. Kitti Scibelli on January 31, 2014

    The ad is beautiful, as always. But, the word “adoption” is misleading….it should read “puppies for sale”. I don’t think they’re trying to be controversial, I think they are trying NOT to be controversial. Maybe next year they’ll actually have real “adoptable” puppies…..that would be the “perfect” ad. 🙂

  7. Colby on February 3, 2014

    I really enjoyed this commercial, but my take is I think they should have used a mixed breed puppy (perhaps a puppy from the shelter or rescue like they do with the Puppy Bowl) instead of a Lab. That could have stoked social media conversation as to what breed the puppy was in the Bud commercial. Their response could have been “We rescued this puppy from XXXX Shelter/Rescue”.

    By the way, you never know the Lab in the commercial may have been a rescue. It doesn’t happen that often, but every once in a while the rescue I volunteer at has purebred puppies. Since 2006 I’ve seen a group of purebred black Lab puppies and purebred Great Danes puppies come through the rescue.

    • Lindsay Stordahl Author on February 3, 2014

      Yes, good point that of course there are tons of purebred Labs in rescues and shelters.