Remy with Mighty Paw collar and leash

2020 Pet Bloggers Journey

Today’s post is about blogging. I’ll be back to regular dog training articles next week!

I am participating in the Pet Bloggers Journey hosted by the Puppy in Training blog. It’s a way for pet bloggers to learn and support each another.

I’m participating in this challenge to look closely at my goals and hopefully help other bloggers.

If you have questions or feedback, please leave a comment at the end!

At the end of this post, there is also a list of all the other bloggers participating in this challenge. Please visit some of them. This is a “blog hop.”

2020 Pet Bloggers Journey – Ten Questions

1. When did you begin your blog? Give us a quick description of what your blog is about.

I started That Mutt in early 2008. It’s always been about dog training and being active with dogs. I also started writing about raw dog food in 2011.

2. Name one thing about your blog, or one blogging goal that you accomplished during 2019, that made you most proud.

I launched a book on Amazon that was the #1 best seller in dog training for a few weeks. It’s a short book on teaching your dog to stop pulling. Grab a copy here (Kindle Unlimited or paperback).

3. Which of your 2019 blog posts was your favorite and why?

My favorite post is about grieving my senior dog Ace one year after his death. It’s my favorite because I share personal stories of my old dog and my young dog.

Here’s the link: Things about grief and dogs.

4. What was the biggest blogging challenge you faced in 2019, and how did you tackle it?

My google search traffic took a big hit Nov. 8 during an algorithm change. I know by now that this is just part of the game. On the other hand, my traffic had a big increase in March 2019 due to that algorithm change. I don’t plan to change anything, just keep writing good content and updating older posts.

5. What is your #1 tip for bringing more traffic to your blog?

Write long, detailed answers to questions people are searching for in google. Use the question as your title and write a long, detailed answer. Include related topics in the headings of your post. Also, create Pinterest images for these types of posts and share on Pinterest.

6. Do you do sponsored posts/reviews?

I don’t do sponsored posts very often anymore. I used to write two or more sponsored posts per month, charging about $500 per post. It was a nice income but it did take a lot of time.

The main reason I stopped writing sponsored posts is because I’m now a co-owner of the dog products company, Mighty Paw. The company was a sponsor of That Mutt for a few years, so you never know what can happen!

Now I spend my time promoting our own products. Check out our best sellers here.

If any of you would like to support That Mutt on Patreon, it’s $7/mo and you get a free Mighty Paw product to review every month! Most people have been a member for over two years, and they’ve received over 30 new products! I’ve just opened up 15 new spots, and you can sign up here.

7. Looking forward to 2020, if you accomplish only one thing through your blog, what do you hope it is?

I would like to get my traffic back up to where it was before Nov. 8 and keep crawling upwards!

8. What steps are you planning to take to reach your goal?

Hiring people to help me! Haha. I’ve hired an SEO expert to help give me direction on the best posts to update, which posts to delete/re-direct and to keep me in the loop on all things google. I also have two amazing writers who help both with new content and updating older posts.

Remy the weimaraner, do dogs need rest days?

9. What changes in blogging do you see coming in 2020 and beyond?

It’s harder and harder to keep people’s attention. My blog is very much geared towards “one time” visitors who are searching for questions about their dogs. So, good customer service and being real is important for convincing someone to actually return to my blog.

For example, actually responding to comments and emails and being appreciative if someone decides to sign up for my email list.

There is so much “fluff”/bullshit content out there that if I can create something real and helpful, people do notice that.

Video is obviously continuing to grow, but I will likely continue writing as that is what I enjoy.

10. If you could ask the pet blogging community for help with one challenge you’re having with your blog, what would it be?

Blogging can be lonely, so I would just like to hear some praise, please! Haha. Could you tell me something you have enjoyed about That Mutt any time in the last 12 years? Or if you’re new, what stands out to you as positive? Thank you!

You can read my past pet blogger challenge posts below:

2019 Pet Blogger Challenge

2018 Pet Blogger Challenge

18 thoughts on “2020 Pet Bloggers Journey”

  1. Wow-what great inspiration to a new blogger. Thank you for sharing your Journey. I love the motivation you have to keep going even after Google made all the changes to their algorithm. Congratulations on your book and becoming a co-owner of Mighty Mutts. I am absolutely amazed at how much you have been able to accomplish throughout your years of blogging. This is quite a motivational journey for newbies like myself. I am so glad you shared your story. You should be very proud of all you have done. Your strength and kindness is going to help you be even more successful in the future. I am glad I got the opportunity to get to know you through this post. I can’t wait to see what you have in store for this coming year! Great Work!!!

  2. Congratulations on your book hitting #1 Best Seller on Amazon! That’s super cool! I was lucky and the Nov 8th Google Update didn’t really hit me. The June 2nd update took about 25% of my traffic. Thank goodness the January 2020 update is bringing some of that traffic back.

    Another accomplishment you forgot to mention was finishing your first 100 mile race! That’s amazing. Congratulations!

    Yes, blogging is lonely. I think you should come to the Mediavine Conference in Baltimore. I think you’d enjoy it and there will be a handful of other pet bloggers there. We’ve known each other for a long time, but the thing I enjoyed most about ThatMutt.com was getting the chance to meet Ace in person and meeting you and Barbara down in SD. After knowing people so long online it’s so much fun to meet up in real life.

    I’m looking forward to hearing more about Remy’s sister, Raven. All the best to you in 2020!

  3. Hi Lindsay. I can’t point to any specific articles of yours that I’ve loved over the years but I can say that you are someone I can trust. I wouldn’t, and don’t, hesitate to link back to one of your articles as a reference. I have always appreciated that you are thorough and know what you are talking about 🙂

  4. Yes, blogging can be lonely!! You and Colby are two of the few full-time bloggers I know, and you’re both an inspiration for me. I’m working on getting where you are at some point. I love that your blog’s content is real and truly provides down-to-earth content with actionable advice and tips. It’s what’s kept me coming back and reading ever since I discovered ThatMutt in 2015.

  5. Congratulations on the book and on Patreon. I’m going to buy the book because I have a new dog and he’s a puller. Wow! Because of him, I have begun jogging for half of our walks, which has actually been a good thing. But I’d still love for him to walk with me (or run) and not pull me along.

    Do you plan to get another dog?

  6. Hi Lindey. Congratulations on Mighty Paw and your book. Huge accomplishments. And my favorite line in your blog hop was “There is so much “fluff”/bullshit content out there that if I can create something real and helpful, people do notice that.”

    Here Here – as an avid reader myself I am learning how fast I can tell that the blogger is a guest blogger writing generic content vs. a true animal lover and writer. I gravitate towards more authentic writing and content!

    So glad to meet you here and hoping a wonderful 2020!

  7. Hi Lindsay!
    I know I’ve pinned your content because I’ve found it helpful. But the big positive I see within this reflection post is diversity. You’re blogging, you wrote a book, you sell products. You’re looking at how you can help dog parents from all angles. Impressive!

  8. I love your site Lindsay! And I signed up for your Patreon thing.
    One thing that should help you a lot is getting your site secure with the https thing.

  9. Writing and blogging can be a lonely journey so I am here to say keep up the great work. You’ve accomplished so much and you are totally in your element. Congrats on the dog training book and here’s to a super paws-perous 2020 and beyond!

  10. Congrats on having a best selling book! That is an awesome accomplishment!

    With so many blogs in the pet blogosphere, I haven’t been able to follow yours, but I am (hopefully) getting a new puppy this year so will be sure to bookmark your site as a resource as I get back into training mode!

  11. I definitely agree that paid posts take a lot of work. I wonder why sponsors are so surprised when a blogger quotes a figure giving them a living wage 😉 Sponsored posts take a lot of work.

    Well done with the book, you nailed an important dog owners problem with this!

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