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Pet Blogging in 2022

Hello, today I’m taking part in the annual “Pet Bloggers Journey” hosted by the website Puppy in Training.

Myself and other pet bloggers answer the same questions about blogging goals and struggles. It’s a way to help each other out (blogging can get lonely!).

My answers to the 9 questions are below.

You can see a list of all the participants’ at the end of this article on the Puppy in Training blog.

If you have a blogging question or suggestion for That Mutt, please leave a comment at the end of this article!

I really appreciate comments and feedback.

Pet Blogging in 2022 – Nine Questions

That Mutt Lindsay, Remy & Rip
Me, Rip & Remy!

1. When did you begin your blog and what do you write about?

I started That Mutt in March 2008. Articles here are about dog training & behavior and life with my dogs.

First it was about Ace the black lab mix and now it’s about Remy the weimaraner and Rip the yellow Lab pup.

Here’s my favorite article from 2021: “Have you ever picked the wrong breed?”

It’s about the different personalities of my three dogs and how you don’t always get the dog you want, but you get the dog you need.

2. Name one thing about your blog that you accomplished during 2021 that made you most proud.

At the end of 2021, I decided to re-launch my old website, RunThatMutt.com. It’s now a blog about running with your dog and lists out all the dog friendly races in the U.S. from 5Ks on up to ultramarathons.

Run That Mutt was the domain I used for my professional dog walking and running business for 12 years.

Since I started blogging full time, RunThatMutt.com had just been sitting there, so I’m excited to grow it again and combine two of my favorite things: dogs and running!

3. What was the biggest blogging challenge you faced in 2021? How did you tackle it?

Staying focused.

I haven’t tackled it.

I need to work on not checking email or random other “stats” and just do the work. I will start setting aside timed 45-minute blocks of uninterrupted focus. Then build from there.

4. Tell us one thing you learned in 2021 that can help us all become better bloggers.

Write down your goals for the year. Then break it down to goals for the month and for the week. Review them most days to stay on track.

I have personal goals, business goals and dog training goals.

Also, change your goals whenever you feel like it. I edit my goals all the time. I don’t mean making them easier, but sometimes I’ll do that. I mean totally scratching some and writing new goals that inspire me.

People change a lot over a year, or at least I do.

5. What are your top three blogging goals for 2022?

A. Prep my weekly email newsletters out in advance so they’re scheduled by the time our son is born (due April 4!) and for those first couple of months after he’s born.

B. Continue to grow That Mutt’s traffic by focusing on SEO – mainly updating older content and obtaining backlinks. This is a never-ending project but thankfully I enjoy it.

C. Grow Run That Mutt’s traffic and email list. I would love to have it qualify for Mediavine (ad service) by the end of the year. And boy does it have a long way to go!

6. In the perfect world, where do you see yourself and your blog one year from now?

That Mutt’s traffic and ad revenue have gone up at least 30% and Run That Mutt qualifies for Mediavine ads.

7. If you had $1,000 to spend on your blog how would you spend it?

Google ads for sending traffic to RunThatMutt.com.

8. What is one skill you’d like to learn or improve in 2022?

For me, this year is going to have to be about being flexible. (Baby on the way!) I am obsessed with routines and lists and schedules, so being flexible is definitely a skill I will need to improve.

I’m getting better at letting go of the things I can’t control or clearly am not willing to work on. This allows me to focus on what is most important to me.

So, saying no more often will be important. And not necessarily to others but to the things I tend to pile upon myself!

9. If you could ask the pet blogging community for help with one challenge you’re having with your blog, what would it be?

Please visit Run That Mutt and sign up for the newsletter if the site interests you (at the bottom of the home page). Or share the site with a runner you know. That would be great! If you’ve participated in a dog friendly race that you don’t see listed, please let me know and I’ll add it.

Also, I’m lacking in affiliate revenue compared to the traffic I have here on That Mutt. For those of you who do well with Amazon’s affiliate program or Chewy or others, what are your suggestions?

Is there a course you found really helpful? Or do you have a solid tip to share that worked for you? Thank you!

-Lindsay

You can find all the other bloggers participating in the “Peg Bloggers Journey” HERE.

Lindsay Stordahl is the founder of That Mutt. She writes about dog training, dog exercise and feeding a healthy raw diet.

Siddhika

Wednesday 19th of January 2022

Hi Lindsay, loved every bit of your journey! Just subscribed to runthatmutt.com. And a HUGE congratulations on the BIG news. I'm also struggling with affiliate marketing and I'm researching how to draft compelling affiliate articles.

Lindsay Stordahl

Wednesday 19th of January 2022

Thank you!

Michelle & The Paw Pack

Monday 17th of January 2022

Congrats on launching your second blog and your little one on the way! How exciting! I'm not much of a runner (much to my dog's dismay, I'm sure my younger dog especially would love it), but I'll be sure to check out RunThatMutt too!

Dawn

Monday 17th of January 2022

Congrats on the new baby!

I love the idea for your second site. Not enough to take up running, but it’s a unique idea for a site. Can’t wait until next year to hear how much it has grown.

I have no good advice for affiliates other than to be sure to use them on posts where people come in a buying mood and to say it’s a volume thing, so it seems like you need to have a lot of links to make decent money.

Lindsay Stordahl

Monday 17th of January 2022

Thank you, Dawn!

Cathy

Friday 14th of January 2022

Congrats on the new baby! I'm not that great with affiliate income myself so I can't help you there but I did notice something Colby does that I plan on implementing. Have you noticed at the bottom of his posts, he has a "Top Picks for Puppies" and has items listed there with affiliate links. Genious!

Lindsay Stordahl

Friday 14th of January 2022

Thank you! Yes, I have seen his links at the end and tried the same on some articles. I will have to try more of that.

Colby

Thursday 13th of January 2022

Hi Lindsay! Thanks for participating again this year. Congrats again on the baby boy! I'm glad you're jumpstarting Run That Mutt. I remember the site from years ago. The theme you're using looks good. Do you mind me asking what plugin you're using for the map and search function on the front page?

I have trouble staying focused too but once I'm in that zone I can go for 4-6 hours straight. The problem is now that we have kids I rarely ever get that many consecutive hours to myself. You'll see what I'm talking about soon :)

I signed up for the newsletter. I've been running a little but it's been years since I ran a race. Maybe that'll kick my butt back into more serious running. Linus was my running partner :(

My suggestion for increasing affiliate revenue is finding the products that resonate with your readers. The products that will solve their problems. When you find those products make sure and mention them multiple times in your blog post.

I can't wait to hear about your human puppy! Happy 2022!

Lindsay Stordahl

Friday 14th of January 2022

Thanks, Colby! That map came with the wordpress theme. We purposely looked for "events" themes and this one worked the best for what I was trying to do.