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How to Choose a Dog Breeder in 2021

This article is focused on how to choose a dog breeder but adopting a dog is also a good choice.

I want you to do what is right for YOU and not what anyone else says you should do. You should get the dog or puppy you want.

I will say, it’s overwhelming searching for a dog in 2021!

I’m helping my parents find a dog and the shelters are nearly empty in some areas while breeders have long, long wait lists. Plus, the puppy scammers are out in full force on Craigslist!

There is a high demand for dogs!

I’m glad I chose our breeder over a year ago. I will be picking up my yellow Lab puppy later in July!!

How to choose a reputable dog breeder

This article is about my personal opinions on how I chose the right dog breeder for me.

Us dog people can be very opinionated, even snobby, about where we get our dogs. So just know that these are simply my personal preferences. They don’t have to be yours.

If you’re looking for a good breeder, use this article as a general guide in your ongoing research.

Please leave a comment to let me know what you value or don’t value in a breeder. I think this topic is very interesting (nerd).

How to choose a dog breeder

First, here are three basics for how to choose a dog breeder. These are pretty obvious but important to think about.

  • Know what breeds you’re considering
  • How far are you willing to travel for a puppy?
  • What are you willing to pay for a puppy?

1. Know what breed or breeds you’re considering.

I started my serious puppy search in March 2020. This was after I made the difficult decision not to adopt the adult weimaraner I had seriously considered.

Can you tell who’s who?

When I began thinking about puppies, I knew I wanted another athletic sporting breed who would hopefully enjoy running, hiking and agility.

I chose a field-bred Labrador because they are athletic but not quite as intense as a weimaraner.

I love Remy’s energy but he’s a bit off the charts.

I thought it would be wise to choose a slightly less crazy dog to add to our family.

I figured even a higher-energy Lab would seem “calm” to me since I’m used to a weim. I guess I’ll have to update you on that in a few months to see if I’m right!

I wrote a pretty lengthy article on how I chose the right dog breed.

Basically, I listed out what I was looking for in a dog and prioritized them in this order:

  • Trail running buddy
  • Friendly with dogs, kids, cats and strangers
  • Able to train for agility
  • Has an “off switch”
  • Calm at breweries, patios and travel
  • Sticks close off leash
  • Able to train for hunting
  • Large or medium breed
  • Short or medium coat

Your list will be very different than mine but it really helped me to make that list.

2. How far are you willing to travel to get a puppy?

If you are not willing to drive out of state, that is fine but it will limit your search. In some ways, that makes choosing a breeder a lot easier because it narrows your options.

I found a local Lab breeder I liked but ultimately decided to travel out of state for a breeder that I thought was even better. I was open to traveling to several states but did not search the whole country.

Keep in mind it’s relatively easy to fly with a puppy in the cabin with you if you decide to get a puppy out of state.

3. What are you willing to pay for a puppy?

For many breeds, you will need to be open to paying at least $1,500. It’s common to pay double that or more.

After talking with 9 different breeders I think I just became desensitized to the price and just understand that that’s what you have to pay for a puppy these days!

For me, the price is worth it but we all have our own opinions and limitations.

What is important when choosing a dog breeder?

How to choose a dog breeder
(Above picture is not our puppy)

I recommend you list out what is important to you and what is not so important.

Below are my lists to give you an example.

I would expect your lists to be different than mine.

What is important to ME in choosing a good dog breeder?

1. The breeder views the dogs as members of the family. This is most important to me. All of the sires and dams should be loved, valued family members.

They don’t necessarily have to live in the house but that would be ideal. I like to know the breeder does activities every day with each dog and works on training. I want to see that the dogs are doing the work they are bred to do.

2. Health testing of the parents and grandparents. This is just such a common, basic practice. If the breeder is not doing the typical health testing of that breed then I’m going to look elsewhere.

But also keep in mind that I’m getting a Lab – the most popular breed in the U.S. and one that unfortunately can have a LOT of health problems.

3. Dogs are bred for work. I want a dog that is athletic and able to do the work he is bred to do.

4. The dogs’ temperaments are a priority. The breeder is factoring in temperament and trying their best to produce puppies that have a certain temperament.

5. The breeder provides lots of socialization for the puppies.

6. Transparent in their “philosophy.” They are proud to talk about how they raise their dogs, the activities they do together, how they socialize their puppies, show pictures of their facility on social media, etc.

7. Keeps a wait list for puppies. Shows they are in demand.

8. Good communication. The breeder should respond to emails within a few days and be friendly and polite.

9. Pedigree available. This allows you to see who the parents, grandparents and great-grandparents are. All this really shows you is their names, what titles they’ve earned and what kennels they came from. But you can ask the breeder for more info on the health of these dogs if you’d like.

10. Some sort of health “guarantee.” I realize you truly can’t guarantee some health issues but having a 1-year or 2-year guarantee for certain health issues is important to me.

11. Willing to take the puppy or dog back. I would not expect a refund, just that they would be willing to take the dog back at any time for any reason.

12. Willing to provide references. I emailed references of the breeder we chose and they all gave glowing reviews. I tried to find anything negative and I could not.

13. Online reviews available. These can be very telling! Check out Facebook and Google reviews. But some breeders are small and won’t have any reviews. That’s understandable.

14. The breeder is an ongoing resource. It’s important to me to be able to contact the breeder in the future for questions about health or training or just life in general with the breed.

And this goes without saying, but obviously I would also expect the puppies to have at least one round of vaccinations and de-worming before going to their new homes.

What is NOT as important to me when choosing a dog breeder

These factors might be important to you but they were not important to me.

1. Whether or not the dogs are “show” quality. I don’t like the look of the Labs that win in dog shows. They might be healthy and meet the current breed standard but to me they appear overweight and incapable of working.

2. Which colors are available. For example, our breeder has no chocolate Labs.

3. Able to meet the puppy’s parents. This is often listed as a top priority when choosing a breeder and it’s just not realistic these days. Sometimes the breeder doesn’t even own both parents.

4. The breeder requires the dog to be spayed or neutered. A lot of breeders will require you to sign a contract saying you will not breed your dog and you will get the pup spayed or neutered at a certain age.

This is OK with me although I prefer to wait until a certain age before altering a dog for health reasons.

I’ve found that these contracts are often negotiable. And to be honest, they’re not enforced. But I would choose to honor a contract that I sign.

Our new Lab puppy, Rip!

5. The breeder registers the puppies with the AKC. I would prefer the pup to be AKC registered but what matters most to me is the actual “family tree.”

Note that there are many other registries for dog breeds such as the United Kennel Club, the North American Versatile Hunting Dog Association and specific breed registries such as the American Border Collie Association.

6. Whether or not you get to pick your own puppy. This is very important to a lot of people but not to me.

Remy’s breeder and now our Lab breeder both match the puppies up with the buyers. I’m fine with that as the breeder is the one spending time with the puppies every day.

7. Meet the breeder in person before paying a deposit. This would be nice but with social media I felt I didn’t need to see the facility or meet the breeder in person until puppy pickup.

8. Paying the breeder a deposit to hold a puppy. This is pretty much standard these days. You pay a non-refundable deposit before the puppies are even born.

9. The breeder is making a profit on the puppies. I’m OK if the breeder is running a business and making money off of the puppies as long as I’m comfortable with everything else. Many breeders do not make money though.

10. The breeder’s website was built in 1999. A lot of breeders have very old, outdated websites and you shouldn’t judge them on this! This is just the way it is and it’s pretty common! Haha.

As long as they have a working email and phone number, that’s what counts. A lot of them have an active Facebook page.

11. The breeder will ship puppies by air. I don’t like this policy but I’m OK with it if the breeder is comfortable doing so. They have more knowledge than I do about shipping live animals.

How to find a good breeder

1. Searching online for dog breeders. I found breeders through searching online. I started close by with “Montana Lab breeders” and “Montana vizsla breeders” and slowly moved to other states.

I moved on whenever the breeder had a “pay now” button on their site. I want a breeder to be selective about who gets one of their puppies.

I also take a step back if they have puppies available immediately since most breeders have wait lists at least 6 months out. Although, it’s not impossible to have puppies available immediately – a lot depends on the breed.

I appreciate it when the breeder wants to know a lot about me and my lifestyle so they can match me up with the right puppy or recommend a different breeder.

I move on when they say, “Puppies are ‘this much’ and ready on ‘this day'” without asking me anything else first.

2. References from friends and family. Obviously a good place to start. If someone you know has a dog you like, find out where they got the dog.

If that breeder is no longer breeding dogs then they still might be able to connect you with a relative of the dog or a breeder with similar values.

3. Visit dog shows or dog sporting events. Especially if you know you’re going to do agility or hunt tests or obedience or whatever, this is a good way to see a variety of dogs.

When you see a dog you like, ask the handler where they got the dog. Most people love to talk about their dogs when asked.

How to adopt an adult dog from a breeder

Adopting a retired breeding dog or a dog that didn’t work out in the breeding program will often make a very nice pet.

These dogs are usually well socialized, especially if they have gone to dog shows or any type of dog sporting events. And they’re not always “old” dogs. Sometimes they’ve had just 1 or 2 litters or no litters at all.

Some breeders probably have a waiting list of people interested in adopting their retired dogs. If you are interested in this option, I recommend you email a couple of breeders and simply ask.

Enough from me! In the comments, I’d love to hear your opinion on how to choose a dog breeder. What am I missing?

How would you choose a a dog breeder?

Let me know in the comments below!

I purposely chose not to share which breeders we’ve purchased a puppy from because I didn’t tell them I would be writing this article. But if you are interested, you can email me at

Lindsay Stordahl is the founder of That Mutt. She writes about dog training, dog exercise and feeding a healthy raw diet.

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